New Delhi. New Thread.

Wear the city

Streetwear rooted in Delhi's textile bazaars. Handloom fabrics cut for the street. No mass-production, no poly blends.

Free delivery in Delhi NCR
1,200+ happy customers
7-day easy returns
Street-style fashion on Delhi rooftop
STARTING ₹799
HANDLOOM BLOCK PRINT RAW DENIM KHADI IKAT CHANDNI CHOWK STREET READY DELHI MADE

The collection

New drops

Eight pieces. All cotton, linen, or raw denim. No poly blends anywhere.

Best Seller
Chandni block-print oversized tee

Chandni Block-Print Oversized Tee

Hand-stamped Rajasthani block print on heavyweight cotton

₹1,299

Khadi cargo joggers in olive

Khadi Cargo Joggers

Relaxed-fit khadi cotton with six-pocket utility detail

₹1,899

Most Popular
Ikat weave bomber jacket

Ikat Weave Bomber Jacket

Handloom ikat outer with ribbed cuffs and zip front

₹3,499

Raw selvedge denim jeans

Raw Selvedge Denim Jeans

14oz unwashed selvedge, straight leg, red line detail

₹2,999

Linen street kurta in charcoal

Linen Street Kurta

Short-length kurta in European linen, side slits, mandarin collar

₹1,699

Washed denim chore jacket

Washed Denim Chore Jacket

Stone-washed 12oz denim, boxy fit, brass snap buttons

₹2,499

Handloom stripe henley

Handloom Stripe Henley

Warp-stripe handloom cotton, three-button placket, relaxed fit

₹999

Block-print cotton shorts

Block-Print Cotton Shorts

Dabu print cotton twill, drawstring waist, above-knee length

₹899

Since 2021

Bazaar meets boulevard

UrbanThread started in a Chandni Chowk backroom in 2021. Two friends, one tailor, and a pile of leftover handloom fabric. The idea was simple: take the textiles Delhi sits on top of and cut them into clothes people actually want to wear every day. Not ethnic wear for festivals. Not Western knockoffs from fast fashion. Something in between that didn't exist yet. Four years later, we work with 12 weavers across Rajasthan and UP, and ship 600+ orders a month from our Shahpur Jat studio.

100% Natural Fabric
Cotton, linen, khadi. Zero polyester.
12 Artisan Weavers
Rajasthan and UP cooperatives.
Free NCR Delivery
2-day shipping across Delhi NCR.
7-Day Returns
No questions. Full refund.
Fabric being draped on mannequin in Shahpur Jat studio

Real talk

Straight from customers

Ordered the Ikat bomber on a whim. The weave is insane up close — my friends at Hauz Khas thought I got it from some boutique in Bali. Nope, Shahpur Jat. Already ordered the khadi joggers too.

Priya, Saket

Bought: Ikat Weave Bomber Jacket

Been looking for raw denim that doesn't cost 8k+. These selvedge jeans are stiff out the box like they should be — three washes in and the fades are already starting. Solid red line selvedge too, not fake.

Arjun, Vasant Kunj

Bought: Raw Selvedge Denim Jeans

Needed a last-minute birthday gift and ordered the block-print tee same-day. Reached next morning to Gurgaon. The packaging was clean — black tissue paper, handwritten note. My sister wears it every other day now.

Meera, Gurgaon

Bought: Chandni Block-Print Oversized Tee

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Drop by the studio

Address

Lane 3, Shahpur Jat, New Delhi 110049

Studio hours

Monday - Saturday: 11:00 AM - 8:00 PM

Sunday: 12:00 PM - 6:00 PM

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